Anything that doesn’t adapt and evolve… dies

This principle not only applies for living things, it also applies for companies, personal relationships and even for logos.

To prove it, here are a few examples:

BMW

Evolución logo BMWBack to basics, more than 80 years of history and the logo returned to its original version, well it actually didn’t change much in all these years.

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KODAK

Evolución logotipo KodakDoes anyone know what the figure in the 60’s logo is supposed to be?

og

MICROSOFT

Evolución logotipo MicrosoftIs it me or this logo is boring?

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PEPSI

Evolución logotipo PepsiPepsi evolves, 11 logos in 111 years… not bad at all.

g

WAL-MART

Evolución logotipo Wal-MartHow about the second and third typography. It is like the one used in the Wild West in the “WANTED” signs searching for criminals.

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If you want to see more logo evolutions from companies like GE, Apple, Mercedes Benz and a lot more, here’s the link: http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/

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2 Comments

Filed under marketing

2 responses to “Anything that doesn’t adapt and evolve… dies

  1. How about the second and third typography. It is like the one used in the Wild West in the “WANTED” signs searching for criminals.

  2. paletadelimon

    Exactly…

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