Tag Archives: logos

Flogos

flogosSomehow similar to what Curb does, of whom I speak in this post, Flogos is a company dedicated to break the boundaries in advertising matters. In FLOGOS they create LOGOS that fly.

FLYING + LOGO = FLOGOS.

Based on a patented technology, FLOGOS are basically made up of soap and several gases including helium. They last around 30 to 40 minutes, they can travel up to 50 kilometers (30 miles) and reach an altitude around 5,000 feet.

Besides, these flying logos are 100% environment friendly.

Good idea.

ejemplos flogos

If you need further information you can click this link.

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Filed under BIZ IDEAS, ENVIRONMENT, marketing

Anything that doesn’t adapt and evolve… dies

This principle not only applies for living things, it also applies for companies, personal relationships and even for logos.

To prove it, here are a few examples:

BMW

Evolución logo BMWBack to basics, more than 80 years of history and the logo returned to its original version, well it actually didn’t change much in all these years.

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KODAK

Evolución logotipo KodakDoes anyone know what the figure in the 60’s logo is supposed to be?

og

MICROSOFT

Evolución logotipo MicrosoftIs it me or this logo is boring?

og

PEPSI

Evolución logotipo PepsiPepsi evolves, 11 logos in 111 years… not bad at all.

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WAL-MART

Evolución logotipo Wal-MartHow about the second and third typography. It is like the one used in the Wild West in the “WANTED” signs searching for criminals.

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If you want to see more logo evolutions from companies like GE, Apple, Mercedes Benz and a lot more, here’s the link: http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/

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Filed under marketing