Somehow similar to what Curb does, of whom I speak in this post, Flogos is a company dedicated to break the boundaries in advertising matters. In FLOGOS they create LOGOS that fly.
FLYING + LOGO = FLOGOS.
Based on a patented technology, FLOGOS are basically made up of soap and several gases including helium. They last around 30 to 40 minutes, they can travel up to 50 kilometers (30 miles) and reach an altitude around 5,000 feet.
Besides, these flying logos are 100% environment friendly.
If you need further information you can click this link.
This principle not only applies for living things, it also applies for companies, personal relationships and even for logos.
To prove it, here are a few examples:
Back to basics, more than 80 years of history and the logo returned to its original version, well it actually didn’t change much in all these years.
Does anyone know what the figure in the 60’s logo is supposed to be?
Is it me or this logo is boring?
Pepsi evolves, 11 logos in 111 years… not bad at all.
How about the second and third typography. It is like the one used in the Wild West in the “WANTED” signs searching for criminals.
If you want to see more logo evolutions from companies like GE, Apple, Mercedes Benz and a lot more, here’s the link: http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/