Shopping bags are moving publicity near your point of sale. What better way to merchandise your brand than using creative and original shopping bag designs.
Here you can find some examples:
THE ONES THAT PROMOTE BENEFICIAL CAUSES
TO DO SOME EXERCISE AND IMPROVE YOUR HEALTH
FROM LEO BURNETT’S AGENCY
OTHER ORIGINAL SHOPPING BAGS
Somehow similar to what Curb does, of whom I speak in this post, Flogos is a company dedicated to break the boundaries in advertising matters. In FLOGOS they create LOGOS that fly.
FLYING + LOGO = FLOGOS.
Based on a patented technology, FLOGOS are basically made up of soap and several gases including helium. They last around 30 to 40 minutes, they can travel up to 50 kilometers (30 miles) and reach an altitude around 5,000 feet.
Besides, these flying logos are 100% environment friendly.
If you need further information you can click this link.
This incredible ad campaign is based in the mixture of typographies and double sense to publicize the new waterproof camera from Sanyo.
Created by the Saatchi & Saatchi agency of New Zeland.
I found this idea pretty creative and it seems to be very effective. It is based in getting support for humanitarian causes through small messages that work as personal signatures in our daily sent emails.
It’s really simple, you just have to go to the replyforall webpage, register yourself and choose the cause you want to support:
- find a cure for cancer,
- stop global AIDS,
- defend animal rights,
- fight global warming,
- and a lot more.
You also need to choose your email provider (right now it only works with Gmail, Yahoo or Hotmail), a type of signature and finally add your personal info.
Yes, it is that simple.
This image explains it all:
This excellent marketing idea created for the always-the-same-dull-little-boring airplane tables was developed for Malaysia Airlines.
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Seen in: 71grados.com
More innovative publicity posts here.
They came up with a great idea in CURB.
For those who are seeking to advertise their company or product in an innovative, creative and eco-friendly way. CURB created several ways to do it. Either if it’s done in the pavement, grass, snow, sand, wood or water, the agency’s method is based in the use of natural elements which avoid harming the environment and impact the consumer by advertising in the least expected places.