This incredible ad campaign is based in the mixture of typographies and double sense to publicize the new waterproof camera from Sanyo.
Created by the Saatchi & Saatchi agency of New Zeland.
They came up with a great idea in CURB.
For those who are seeking to advertise their company or product in an innovative, creative and eco-friendly way. CURB created several ways to do it. Either if it’s done in the pavement, grass, snow, sand, wood or water, the agency’s method is based in the use of natural elements which avoid harming the environment and impact the consumer by advertising in the least expected places.
But all of this because I bought a little while ago in the supermarket something I loved:
I found this bag in the fruits and vegetables section (good positioning) and it cost me around $30 pesos (about $2.50 USD). If I hadn’t found this little bag I wonder:
But I found this wonder which I put in an pot, I just add some water and sugar and I let it boil till it’s done… now I can start celebrating Christmas without problems.
I really thought it was a great idea, once I try it I’ll tell you how good it is.