Sanyo’s Ad Campaign

This incredible ad campaign is based in the mixture of typographies and double sense to publicize the new waterproof camera from Sanyo.

Created by the  Saatchi & Saatchi agency of New Zeland.

Via NOTCOT.

For those who desperately need a vacation

This excellent marketing idea created for the always-the-same-dull-little-boring airplane tables was developed for Malaysia Airlines.

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Seen in: 71grados.com

More innovative publicity posts here.

Innovative Publicity

They came up with a great idea in CURB.

For those who are seeking to advertise their company or product in an innovative, creative and eco-friendly way. CURB created several ways to do it. Either if it’s done  in the pavement, grass, snow, sand, wood or water, the agency’s method is based in the use of natural elements which avoid harming the environment and impact the consumer by advertising in the least expected places.

Does the package sell?

Yes, definitely,

Pretty packages

• If a dish soap begs me to do my dishes… I buy it.
• Warhol style Campbell’s soups… I buy them.
• Colored bottles of wine and liquor…I buy them.

But all of this because I bought a little while ago in the supermarket something I loved:

Dried fruits for punch: El Sombrerón

I found this bag in the fruits and vegetables section (good positioning) and it cost me around $30 pesos (about $2.50 USD). If I hadn’t found this little bag I wonder:

• When would I have searched a recipe for Christmas punch…? NEVER.
• When would I have actually prepared punch…? NEVER.
• When would I have peeled the guavas, the plums, the sugar canes, the apples and the rest of the fruits…? NEVER.

But I found this wonder which I put in an pot, I just add some water and sugar and I let it boil till it’s done… now I can start celebrating Christmas without problems.

I really thought it was a great idea, once I try it I’ll tell you how good it is.